☕ Welcome, friends of Des — Here's the Roadmap from this week's Email Advice In Your Inbox.

FREE EMAIL SEQUENCE ROADMAP

Brew an Email Sequence That
Actually Goes Somewhere

A sequence that runs like clockwork is satisfying. A sequence that takes people somewhere is strategic.

The free Email Sequence Roadmap helps you map where your readers start, where you want them to end up, and every stop and alternate route in between, before you write (or rewrite) another email.

Instant PDF download · Zero fluff · 100% free

Editorial Email Sequence Roadmap Workbook Mockup with café styling

FREE Fillable WORKBOOK

Pour yourself a cup and
grab your Roadmap

Your step-by-step guide to creating an email sequence that takes your dream clients on the right journey.

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By checking this box, you're consenting to receive the Roadmap, a short series of emails to help you put it to work, and The Weekly Brew, my newsletter. You can unsubscribe at any time.

Let's keep it real!

Pages from The Email Sequence Roadmap workbook: the key stops planner and a completed example route

Inside the Roadmap Plan every stop, plus a completed route

WHAT'S IN YOUR CUP

With the Roadmap, you'll:

Pin the start and destination: Define where your readers begin and what should change for them by the end of your sequence.
Plot your key stops: Give every email one clear job, a core message and a next step, for as many stops as your route needs.
Plan alternate routes: Make room for readers who are ready early, need more time, hit an obstacle or arrive partway through.
Check your route: Spot missing stops, cut the ones that don't earn their place, and choose a meaningful signal to track.
See a completed route: A worked example from an expert-led business shows how every piece fits together.

Designed for experts who prefer lasting authority over algorithmic panic

CLIENT SPOTLIGHT

The Difference a Strategy Makes

“My challenge was to convince people that this is exactly what they needed.”

When Peta-Gaye Nash was preparing to launch her Saltwater Stories writing retreat, she knew exactly what kind of experience she wanted to create. The challenge was communicating its value to the right people.

We worked together to develop a purposeful email campaign that helped potential attendees understand the experience, see themselves as part of it, and feel confident taking the next step.

That's what the Email Sequence Roadmap is designed to help you do: move from a collection of emails to a connected journey that serves your readers and your business, so you can reach YOUR people.

“[Emjae] put together an email marketing campaign that helped my retreat to be an absolute success. I got the numbers that I wanted. I got the interest and I also got the right people who showed up and made this retreat absolutely successful.”

PETA-GAYE NASH

Writing Facilitator | Saltwater Stories Writing Retreat

THE STRATEGIST BEHIND THE ROADMAP

Hey, I'm Emjae

I'm the founder of The Content Café Ja. I help coaches, consultants, speakers and other experts get clear on what their content is doing, so they stop pouring time, money and effort into things that don't work.

I've written newsletters that reached more than 80,000 readers and worked with dozens of experts to create their email strategy and sequence. I've noticed the same pattern time and again: A successful email campaign isn't about more emails or a bigger list; it's about having a plan that works.

The Roadmap is a combination of the approach I use with clients, the lessons I've learnt from managing a large newsletter and years of trial and error. It will help you plan a sequence you're proud of, feel confident sharing, and that actually takes your readers somewhere.